Building Innovation Capability and Community through Play
Innovation Champion Bootcamp
Challenge
Enable a confidential financial company’s Innovation Champions to understand and practice the mindset, tools and behaviors necessary to activate the company’s Innovation Playbook
Outcome
The company’s first Innovation Champion Summit and a one-day experiential learning Innovation Bootcamp that uses play to teach key concepts
Opportunity
How might we scale innovation capabilities within an organization through their network of Innovation Champions?
Role
Researched, conceptualized, designed and facilitated Bootcamp. This was work done while at Gensler with the Innovation team and client.
1. Understand Innovation Champions + Playbook
We began by understanding the audience of the Bootcamp, Innovation Champions and their current role and challenges within the company. Next, we studied the Innovation Playbook, Innovation Journey and key concepts per phase in the journey. As part of the company’s first ever Innovation Champion Summit, it was important to enable them to practice and simulate an entire Innovation Journey.
Innovation Champion Role:
30 self-volunteered Innovation Champions across different offices (London, Boston, NYC), responsible for sparking and facilitating innovation capabilities and culture within their offices
Innovation Playbook Journey + Key Concept:
Mindset: I am staying informed and up-to-date on any company and industry news.
Ideation: I have identified my opportunity, dedicated ample time to brainstorming my idea, and developed a hypothesis.
Research + Collaboration: I have conducted external research, utilized the “power of the crowd” to amass feedback on my idea, and developed a pitch to effectively demonstrate my idea’s unique value proposition.
Experimentation: I have revisited my hypothesis and built proofs of concept for my idea.
Implementation: I have a solid plan for how I will be evaluating and updating my concept once I implement it.
2. Designing an Innovation Bootcamp
Insight
As the company’s first Innovation Champion Summit, many Champions had never met in person and many were unfamiliar with the Innovation Playbook . In order to create an empowered network of Innovation Champions, we needed to create a community based in trust and psychological safety in order for participants to practice and learn innovation capabilities.
Bootcamp Goals:
Practice the full Innovation Journey and key concepts in each phase
Increase engagement, collaboration and community among the Innovation Champions, many of whom have never met in-person
Activate capabilities based on the Innovation Playbook
Empower Innovation Champions to scale capabilities within their own offices and projects
Empower Innovation Champions to understand their own role as a champion and their strengths and weaknesses
Play meets Simulation
Harnessing the power of play, competition and simulation, we took the key concept per Innovation Journey Phase (Mindset, Ideation, etc.) and activated each phase with an intellectual challenge and a play challenge.
3. Activating the Innovation Bootcamp Experience
1. Distinguish Inner Champion Type
Awaken each champion by uncovering their individual superpowers, finding their unique voice, their kryptonite and discussing how to leverage their strengths. Through a ‘Periodic Table of Superpowers’ exercise, participants choose 2-3 ‘elements’ that best reflected their superpowers. Each element was color-coded and related to a specific Innovation Champion type:
The Inspirer - Spreads Awareness of the Innovation Cause
The Facilitator - Facilitates the innovation journey with people and teams
The Investigator - Poke holes in people’s ideas to help them refine it
The Connector - Connects people in the company ecosystem to other people and collaborators
The Closer - Enables teams to help them make their ideas real
2. Mindset
Learn: Mindset on staying informed and up-to-date on any company and industry news.
Play: Corn Hole
Participants had to find 3 insights/news from the company. Once the news was collected, they were written on post-its that were attached to a cornhole bean bag. Each team competed against each other to be the first team to make all 3 bean bags.
3. Ideation
Learn: Identifying an opportunity, dedicating ample time to brainstorming my idea, and developing a hypothesis.
Play: Ring Toss
Participants had to fill out an Ideation storyboard based on a simulation prompt ‘How might we redesign the new bell ceremony experience?’. Once filled out, teams had to fill out an initial hypothesis sheet. Once completed, the hypothesis sheet was placed within a glass lightbulb to be the center of a game of Ring Toss.
4. Research and Collaboration
Learn: Conducting external research, utilize the “power of the crowd” to amass feedback on my idea, and develop a pitch to effectively demonstrate my idea’s unique value proposition.
Play: Hot Potato
Participants had to quick read 3 external articles and create an iteration on their idea. Each team rotated tables except for one person who stayed behind to pitch their idea to the visiting group. Through a game of Hot Potato, whoever caught the Mr. Potato would have to offer a piece of feedback on the idea and afterwards plug in a Mr. Potato feature. The goal was to have the most complete Mr. Potato, encouraging teams to utilize the power of the crowd.
5. Experimentation
Learn: Build proofs of concept for my idea.
Play: Playdoh + Pipecleaner Prototypes
Participants build out their concept with the intention of communicating their idea to others and iterating through building.
6. Implementation
Learn: Develop a plan on how to evaluating and updating my concept once I implement it.
Play: Shoot the Moon Game
Participants filled out a canvas on Setting Measures of Success and then competed in games of Shoot the Moon under a time limit. Teams had to establish which level (300,500,1000,5000) they wanted to aim and end by the time timer’s up.
7. Bootcamp Awards
Tallying the team scores based on their performance in each game, Awards were distributed to each team.
8. Scenario + Storyboard
An action-oriented scenario in which the Innovation Champions get to respond to three real life innovation challenge scenarios: Innovation Hell, Innovation Chaos and Innovation Ghosttown.
9. Graduation
Have Innovation Champions ‘graduate’ by committing to a pledge on how they will practice what they learned in the Bootcamp.
“I pledge to build my network to help break
down walls”
4. Impact
“I loved the Scenario + Storyboards Activity and the innovation challenge scenarios introduced, it helped give a shared language to our Innovation Champion community and personally identify specific areas I can focus on in my day to day” - Innovation Champion Participant
“The use of play and games as a metaphor was critical in introducing key concepts was really powerful in bringing these concepts to life” - Client